Chevrolet Tahoe, Midnight Edition. OOH Campaign. Photographed off road, in one of many Dubai’s desert locations. Agency: Commonwealth // McCANN. Production: Film Streetwise. Photographed by Atif Abu-Samra.

Chevrolet Malibu Sport. OOH Campaign. Agency: Commonwealth // McCANN.

The Outdoorsman, car editorial by Atif Abu-Samra for Signé Magazine, featuring Ferrari Portofino.

It goes without saying that Ferrari is a marque that represents the definitive union of performance and automotive art.
– Signé Magazine

The coffee’s ready, do you like Picasso? A statement and a question in the same sentence. To her, an inseparable unity. Her drawing pad nearby. Her pencil not as sharp is it probably was 20 minutes ago.

Fashion editorial story, Perpetuum, by Atif Abu-Samra. Featuring Natalia @ TheAgenC. Fashion styling by Gemma M. Jones. Hair and Make up by Shindesu. Photographed in Hot Cold Studio, Dubai, UAE.

Fashion collection, Spring 2014, by UAE’s prominent fashion designer Illustrella. Hair and Make up by Shindesu. Photographed by Atif Abu-Samra in Light House Studio, Dubai, UAE.

Arianna by Atif AbuSamra. Wardrobe Styling by Michael Amazone Del Mar @ FLC, Hair and Make up by Shindesu.

Lifestyle photo shoot for Givori’s Le Mans Collection of mobile phones. The images were captured at Dubai Autodrome, Motor City.

Advertising campaign “All it takes is a Spark”. McCANN // Commonwealth for General Motors / Chevrolet Spark. Outdoor / OOH Print. Photographed by Atif Abu-Samra.

You know you want a truck! advertising campaign (Outdoor /OOH). Chevrolet Silverado. McCANN / Commonwealth for General Motors.

Automotive / Car Photography “Arrival of the Fittest”, Chevrolet Camaro advertising campaign. Advertising agency: McCANN / Commonwealth, for General Motors.

The mysterious protagonist – played by Milica Radmilovic – is strong but not hard, beautiful yet not quite delicate. Whether in the collection’s rich green velvet gown or its billowy black blouses and riding boots, the one thing AbuSamra’s images never fail to do is captivate with their dark and luxurious allure. Tania Braukämper, Fashionising.com

The Autumn / Winter 2013 futuristic collections by fashion forward names such as Demoo Parkchoonmoo, Kei Kagami, Y Project take set in the mystifying night shadows, leaving you wondering and wanting to see further.
Modern and brave, yet comfortable and versatile, soft materials against sharp and unexpected cuts, paired with statement pieces of jewellery and unique accessories.
Wonderful and unparalleled.
Step into the ravishing dark side.
Photographed by Atif AbuSamra. Styled by Lester Lagda @ The Style Chamber.

Bikini / swimwear editorial featuring Jovana Hiesmayr. Photographed in Dubai, United Arab Emirates.

Portraits of Gianni Calignano, Italian Haute Couture designer, photographed by Atif AbuSamra in Gianni’s atelier in Nardo, Italy; for Velvet Magazine.

Series of photographs inspired by the tsunami tragedy in Japan, 2011.

Advertising campaign (Silver at Dubai Lynx, 2011) for a Music Recording and Rehearsal Studio: In the Mix. Advertising agency: Impact BBDO. Photographer: Atif AbuSamra.

In this documentary art photography collection, the details are separated from their whole and ripped apart from their intended character and their original personality. Not knowing how to string the pieces back into their original shape, the viewers are subconsciously pushed toward inventing a story of their own and a different, unintended kind of emotion, and feelings informed by shapes derived from patterns of shadow and light are extracted.