Advertising Campaign / Charity
Samsung Canvas Collective | Galaxy Note
Project by Samsung Galaxy Note, developed by Cheil Worldwide in collaboration with Mohammed Saeed Harib – the creator of the 3D animated series, FREEJ – developed to support and promote local creativity by encouraging various forms of creative expressions in art and design across the region. The portraits of Mohammed were photographed by Atif AbuSamra, advertising photographer, and were post-produced to include Freej characters incteracting with their creator. The final results are seen in this gallery.
Using t-shirts as the canvas and Galaxy Note devices as the creative tools, selected artists from the region will showcase their works on limited edition t-shirts, with the proceeds of the sales going to a local charity – SocialBandage. Samsung Galaxy Note 10.1 and Galaxy Note II are the integral tools of creation, which will shape and transform our artists’ inspirations into reality, designs into works of art.
SocialBandage, a local charity in the UAE, is Canvas:Collective’s nominated charity. Proceeds of the t-shirt sales will go to providing specially designed wheelchairs for children with disabilities in Kenya.